{"title":"Elm Rio Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePack your bags, we’re going to Rio! This new Elm collection is bursting with vibrant greens, wild prints and pink details, perfect for adding some personality to your outfits.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"elm-luna-shirt-pink-stripe","title":"Elm Luna Shirt Pink Stripe","description":"\u003cp\u003eThe Luna Shirt brings effortless style to everyday dressing. Crafted from soft, lightweight viscose, it features timeless yarn-dyed stripes and a relaxed oversized fit that feels as comfortable as it looks. Finished with a button-through front, it's the perfect piece to wear loose over a tank, tucked into linen pants or layered over denim for an easy, laid-back look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eButton through\u003c\/li\u003e\n\u003cli\u003eYarn Dye stripe\u003c\/li\u003e\n\u003cli\u003eLoose, oversized fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModel is 173cm and is wearing a size 10.\u003c\/p\u003e\n\u003cp\u003e100% Viscose.\u003c\/p\u003e","brand":"ELM","offers":[{"title":"6","offer_id":46509758120132,"sku":"ELM-7058-6","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"8","offer_id":46509758152900,"sku":"ELM-7058-8","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"10","offer_id":46509758185668,"sku":"ELM-7058-10","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"12","offer_id":46509758218436,"sku":"ELM-7058-12","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"14","offer_id":46509758251204,"sku":"ELM-7058-14","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"16","offer_id":46509758283972,"sku":"ELM-7058-16","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"18","offer_id":46509758316740,"sku":"ELM-7058-18","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"20","offer_id":46509758349508,"sku":"ELM-7058-20","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"22","offer_id":46509758382276,"sku":"ELM-7058-22","price":109.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/5_de3a66d7-479a-4798-b8f1-49b633f5186c.png?v=1793654676"},{"product_id":"elm-rio-rumba-dress-magenta-print","title":"Elm Rio Rumba Dress Magenta Print","description":"\u003cp data-path-to-node=\"0\"\u003e\u003cspan data-path-to-node=\"0,0\"\u003eBright, effortless and easy to wear, the Rio Rumba Dress features an exclusive print in one of Elm's favourite relaxed silhouettes\u003c\/span\u003e\u003cspan data-path-to-node=\"0,2\"\u003e. Crafted from soft viscose with handy pockets, it's a throw-on-and-go style you'll wear from brunch to beachside dinners\u003c\/span\u003e\u003cspan data-path-to-node=\"0,4\"\u003e.\u003c\/span\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"0\"\u003e\n\u003cspan data-path-to-node=\"1,0,0,0\"\u003eRound neckline\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,1,0\"\u003e\n\u003cspan data-path-to-node=\"1,1,0,0\"\u003eShort sleeves\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,2,0\"\u003e\n\u003cspan data-path-to-node=\"1,2,0,0\"\u003eSide pockets\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,3,0\"\u003e\n\u003cspan data-path-to-node=\"1,3,0,0\"\u003eKeyhole back closure\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,4,0\"\u003e\n\u003cspan data-path-to-node=\"1,4,0,0\"\u003eAbove-knee length\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,5,0\"\u003e\n\u003cspan data-path-to-node=\"1,5,0,0\"\u003eExclusive colourful geometric print\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,6,0\"\u003e\u003cspan data-path-to-node=\"1,6,0,0\"\u003eRelaxed fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,6,0\"\u003eSiena is wearing her usual size 10. She is 173cm tall.\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,7,0\"\u003e100% Viscose\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELM","offers":[{"title":"8","offer_id":47015135051972,"sku":"ELM-7099-8","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"10","offer_id":47015135084740,"sku":"ELM-7099-10","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"12","offer_id":47015135117508,"sku":"ELM-7099-12","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"14","offer_id":47015135150276,"sku":"ELM-7099-14","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"16","offer_id":47015135183044,"sku":"ELM-7099-16","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"18","offer_id":47015135215812,"sku":"ELM-7099-18","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"20","offer_id":47015135248580,"sku":"ELM-7099-20","price":109.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/1_72f63a46-df8e-475c-8b14-f8c6188a8714.png?v=1793653978"},{"product_id":"elm-copacabana-dress-black","title":"Elm Copacabana Dress Black","description":"\u003cp data-path-to-node=\"0\"\u003e\u003cspan data-path-to-node=\"0,0\"\u003eThe Copacabana Dress is an easy throw-on style featuring bold colour-block panels, a flattering V-neck and a relaxed mid-length silhouette\u003c\/span\u003e\u003cspan data-path-to-node=\"0,2\"\u003e. Add sneakers or sandals for effortless everyday dressing\u003c\/span\u003e\u003cspan data-path-to-node=\"0,4\"\u003e.\u003c\/span\u003e   \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"1,0,0\"\u003e\n\u003cspan data-path-to-node=\"1,0,0,0\"\u003eFlattering V-neckline\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,1,0\"\u003e\n\u003cspan data-path-to-node=\"1,1,0,0\"\u003eShort sleeves\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,2,0\"\u003e\n\u003cspan data-path-to-node=\"1,2,0,0\"\u003eBold green colour-block panel and striped hem detailing\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,3,0\"\u003e\n\u003cspan data-path-to-node=\"1,3,0,0\"\u003eCurved hemline\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,4,0\"\u003e\n\u003cspan data-path-to-node=\"1,4,0,0\"\u003eSmall embroidered logo detail on the upper back\u003c\/span\u003e \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,4,0\"\u003eMidi length\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,5,0\"\u003e\n\u003cspan data-path-to-node=\"1,5,0,0\"\u003eRelaxed fit\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,6,0\"\u003e\n\u003cspan data-path-to-node=\"1,6,0,0\"\u003e100% Cotton\u003c\/span\u003e   \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELM","offers":[{"title":"8","offer_id":47015202160836,"sku":"ELM-7104-8","price":89.95,"currency_code":"NZD","in_stock":true},{"title":"10","offer_id":47015202193604,"sku":"ELM-7104-10","price":89.95,"currency_code":"NZD","in_stock":true},{"title":"12","offer_id":47015202226372,"sku":"ELM-7104-12","price":89.95,"currency_code":"NZD","in_stock":true},{"title":"14","offer_id":47015202259140,"sku":"ELM-7104-14","price":89.95,"currency_code":"NZD","in_stock":true},{"title":"16","offer_id":47015202291908,"sku":"ELM-7104-16","price":89.95,"currency_code":"NZD","in_stock":true},{"title":"18","offer_id":47015202324676,"sku":"ELM-7104-18","price":89.95,"currency_code":"NZD","in_stock":true},{"title":"20","offer_id":47015202357444,"sku":"ELM-7104-20","price":89.95,"currency_code":"NZD","in_stock":true},{"title":"22","offer_id":47015202390212,"sku":"ELM-7104-22","price":89.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/8188073.STR_2.jpg?v=1792101275"},{"product_id":"elm-palermo-shirt-green-briar-stripe","title":"Elm Palermo Shirt Green Briar Stripe","description":"\u003cp\u003eTimeless stripes meet effortless styling in the Palermo Stripe Shirt. Crafted from a breathable linen-viscose blend, this oversized shirt features yarn-dyed stripes, a classic collar and a button-through front for easy everyday wear. Wear it loose over shorts, half-tucked into relaxed pants or layered over swimwear on warm days for an effortlessly relaxed look.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCollar with buttons to waist\u003c\/li\u003e\n\u003cli\u003eYarn-dyed stripe\u003c\/li\u003e\n\u003cli\u003eMidi length\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eSiena is wearing her usual size 10\/M. She is 173cm tall.\u003c\/li\u003e\n\u003cli\u003e55% Linen, 45% Viscose\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize guide:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eS = 6-8\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eM =10-12\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eL = 14-16\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eXL = 18-20\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eXXL = 22\u003c\/span\u003e\u003c\/p\u003e","brand":"ELM","offers":[{"title":"S","offer_id":47015256096964,"sku":"ELM-7102-S","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":47015256129732,"sku":"ELM-7102-M","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":47015256162500,"sku":"ELM-7102-L","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":47015256195268,"sku":"ELM-7102-XL","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"XXL","offer_id":47015256228036,"sku":"ELM-7102-XXL","price":109.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/8148045.GREB_1.jpg?v=1792101450"},{"product_id":"elm-ginny-top-green-briar","title":"Elm Ginny Top Green Briar","description":"\u003cp data-path-to-node=\"0\"\u003e\u003cspan data-path-to-node=\"0,0\"\u003eThe Ginny Top is an effortless everyday piece with a relaxed new silhouette you'll reach for again and again\u003c\/span\u003e\u003cspan data-path-to-node=\"0,2\"\u003e. Crafted from a breathable linen blend, it pairs perfectly with denim, relaxed pants or printed skirts for easy seasonal dressing\u003c\/span\u003e\u003cspan data-path-to-node=\"0,4\"\u003e.\u003c\/span\u003e   \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"1,0,0\"\u003e\n\u003cspan data-path-to-node=\"1,0,0,0\"\u003eV-neckline with band collar and front split\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,1,0\"\u003e\n\u003cspan data-path-to-node=\"1,1,0,0\"\u003eShort cap sleeves\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,2,0\"\u003e\n\u003cspan data-path-to-node=\"1,2,0,0\"\u003eGathered detailing at the shoulders and back yoke\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,3,0\"\u003e\n\u003cspan data-path-to-node=\"1,3,0,0\"\u003eCurved hemline\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,4,0\"\u003e\n\u003cspan data-path-to-node=\"1,4,0,0\"\u003eRelaxed fit\u003c\/span\u003e   \u003c\/li\u003e\n\u003cli data-path-to-node=\"1,5,0\"\u003eSiena is wearing her usual size 10. She is 173cm tall.\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,6,0\"\u003e\n\u003cspan data-path-to-node=\"1,6,0,0\"\u003e55% Linen, 45% Viscose\u003c\/span\u003e  \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELM","offers":[{"title":"6","offer_id":47015285555396,"sku":"ELM-7100-6","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"8","offer_id":47015285588164,"sku":"ELM-7100-8","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"10","offer_id":47015285620932,"sku":"ELM-7100-10","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"12","offer_id":47015285653700,"sku":"ELM-7100-12","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"14","offer_id":47015285686468,"sku":"ELM-7100-14","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"16","offer_id":47015285719236,"sku":"ELM-7100-16","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"18","offer_id":47015285752004,"sku":"ELM-7100-18","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"20","offer_id":47015285784772,"sku":"ELM-7100-20","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"22","offer_id":47015285817540,"sku":"ELM-7100-22","price":109.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/8188044.GERB_1.jpg?v=1792101558"},{"product_id":"elm-rio-rio-tee-magenta","title":"Elm Rio Rio Tee Magenta","description":"\u003cp data-path-to-node=\"0\"\u003eThe Rio Rio Tee makes a statement with its oversized fit and bold front graphic. Crafted from premium washed pima cotton, it feels incredibly soft and looks effortlessly cool with denim or shorts.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"1,0,0\"\u003eCrew neck\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,1,0\"\u003eShort sleeves\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,2,0\"\u003eBold palm tree front graphic\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,3,0\"\u003eVibrant magenta shade with washed back finish\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,4,0\"\u003eOversized fit\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,4,0\"\u003eSiena is wearing her usual size 10. She is 173cm tall.\u003c\/li\u003e\n\u003cli data-path-to-node=\"1,5,0\"\u003e100% Pima Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELM","offers":[{"title":"6","offer_id":47015330742468,"sku":"ELM-7101-6","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"8","offer_id":47015330775236,"sku":"ELM-7101-8","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"10","offer_id":47015330808004,"sku":"ELM-7101-10","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"12","offer_id":47015330840772,"sku":"ELM-7101-12","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"14","offer_id":47015330873540,"sku":"ELM-7101-14","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"16","offer_id":47015330906308,"sku":"ELM-7101-16","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"18","offer_id":47015330939076,"sku":"ELM-7101-18","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"20","offer_id":47015330971844,"sku":"ELM-7101-20","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"22","offer_id":47015331004612,"sku":"ELM-7101-22","price":64.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/2_f98248dc-f2cf-45b7-805c-81af299c61c0.png?v=1793653972"},{"product_id":"elm-rio-rio-tee-green","title":"Elm Rio Rio Tee Green","description":"\u003cp\u003eThe Rio Rio Tee makes a statement with its oversized fit and bold front graphic. Crafted from premium washed Pima cotton, it feels incredibly soft and looks effortlessly cool with denim or shorts.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge front graphic\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003eWashed back for soft handfeel\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eSiena is wearing her usual size 10. She is 173cm tall.\u003c\/li\u003e\n\u003cli\u003e100% Pima Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELM","offers":[{"title":"8","offer_id":47015349420228,"sku":"ELM-7105-8","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"10","offer_id":47015349452996,"sku":"ELM-7105-10","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"12","offer_id":47015349485764,"sku":"ELM-7105-12","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"14","offer_id":47015349518532,"sku":"ELM-7105-14","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"16","offer_id":47015349551300,"sku":"ELM-7105-16","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"18","offer_id":47015349584068,"sku":"ELM-7105-18","price":64.95,"currency_code":"NZD","in_stock":true},{"title":"20","offer_id":47015349616836,"sku":"ELM-7105-20","price":64.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/8188077.GREB_1.jpg?v=1792101740"},{"product_id":"elm-tropical-muse-shirt-green-briar-stripe","title":"Elm Tropical Muse Shirt Green Briar Stripe","description":"\u003cp\u003eBring a touch of tropical charm to your wardrobe with the Tropical Muse Shirt. Featuring exclusive Elm artwork, a relaxed oversized fit and a button-through front, it's crafted from breathable cotton for effortless wear. Style it loose over shorts, tucked into denim or layered over swimwear on holiday.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExclusive art\u003c\/li\u003e\n\u003cli\u003eButton-through shirt\u003c\/li\u003e\n\u003cli\u003eCurved hemline\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eAlessia is wearing her usual size 10. She is 176cm tall.\u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ELM","offers":[{"title":"6","offer_id":47015416135876,"sku":"ELM-7106-6","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"8","offer_id":47015416168644,"sku":"ELM-7106-8","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"10","offer_id":47015416201412,"sku":"ELM-7106-10","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"12","offer_id":47015416234180,"sku":"ELM-7106-12","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"14","offer_id":47015416266948,"sku":"ELM-7106-14","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"16","offer_id":47015416299716,"sku":"ELM-7106-16","price":109.95,"currency_code":"NZD","in_stock":true},{"title":"18","offer_id":47015416332484,"sku":"ELM-7106-18","price":109.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0537\/8337\/files\/8188040.GREB_1.jpg?v=1792102618"},{"product_id":"elm-birdie-denim-short-blue","title":"Elm Birdie Denim Short Blue","description":"\u003cp\u003eThe Birdie Denim Short combines a flattering everyday length with a comfortable elastic side and back waistband. Finished with Elm-stamped hardware and crafted from stretch denim, it's the easy short you'll reach for all summer. 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