The Shine On Story began back in 2002 when Fee Kirkpatrick was looking to supplement her income and started selling vintage clothing on Trade Me. Over the next 10 years, Fee and her husband Gene grew their online following.
Today Shine On is an incredible community that not only helps women look and feel good, but ultimately want to do good!
Learn more about the Shine On Story below!
The Shine On Story
Shine On began back when Fee Kirkpatrick was looking to supplement her income and started selling vintage clothing on Trade Me. Over the next 10 years, Fee and her husband Gene grew their online following with heaps of you snapping up their one-off finds and bargains.
Visiting op shops and buying closeouts of stock was the modus operandi while balancing that business with bringing up their two sons Eli and Nate.
A New Direction
In late 2015 Shine On went in a new direction from one-off vintage to become an online retailer representing major brands to fashion conscious mums. From there it just started going crazy.
Nothing Better Than Family
Team members grew – with growth new skills are required and Fee's brother Cliff became involved as General Manager to create and manage a business structure. This has left Fee and Gene to do what they do best - continue in the creative role, working out what it is you ladies want to see and buy.
The New Store
In late 2016 Shine On moved from the Kirkpatrick basement to a new retail/online store on Whangaparaoa Road. The retail store was initially in a walled off section at the front of the building with the online side out back.
The More The Merrier
The team grew massively in 2016/2017 to keep up with you ladies. We've added a dispatch team of 9 people, a retail team of 12, a customer service team of 4 and a buying and sales team of 4 to help Fee – bringing our staff numbers to 30 in just over a year. WOW! What a ride.
The New HQ
In late 2017 we moved our online operation to larger warehouse around the corner, also in Whangaparaoa. This allowed us to more than double the size of our successful shop and bring an amazing shopping experience to the Hibiscus Coast. We're very excited about all the changes and looking forward to seeing you ladies visit us in person in beautiful Whangaparaoa.
Shine On Gives Back
Here at Shine On, not only do we love helping women look and feel good, we ultimately want to do good! We have a massive amount of love, kindness and compassion to share.
We strongly believe in bringing our Shine On community together to support our wider community by contributing to, or meeting a charity or individual's specific needs. This year we were able to achieve this by raising funds through our sales and as well as encouraging individual donations.
Shine On's own Label
After huge demand, Shine On’s very own label was launched, aptly being named Shine On Label. The collection encompasses Shine On’s mantra that every woman should feel attractive and confident, by offering gorgeous designs that are also super comfortable.
The store gets a makeover
Shine On’s Whangaparaoa store has gone through a makeover. The addition of a purpose-built styling room gives Shine On’s customers the opportunity be styled by the experienced retail team. Not sure what colour suits you best, what clothes match your shape or just looking for wardrobe inspiration? Just visit our friendly team and they will be more than happy to give you a specialised Shine On styling session.