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Fee and Gene and the boys



Shine On began back in 2002 when Fee Kirkpatrick was looking to supplement her income and started selling vintage clothing on Trade Me. Over the next 10 years, Fee and her husband Gene grew their online following with heaps of you snapping up their one-off finds and bargains. Visiting op shops and buying closeouts of stock was the modus operandi while balancing that business with bringing up their two sons Eli and Nate.

In late 2015 Shine On went in a new direction from one-off vintage to become an online retailer representing major brands to fashion conscious mums. From there it just started going crazy.

Team members grew – with growth new skills are required and Fee's brother Cliff became involved in creating and managing a business structure. This has left Fee and Gene to do what they do best - continue in the creative role, working out what it is you ladies want to see and buy.

In late 2016 Shine On moved from the Kirkpatrick basement to a new retail/online store on Whangaparaoa Road. The retail store is in a walled off section at the front with the online side out back.

The team has grown massively in 2016/2017. We've added a dispatch team of 6 people, a retail team of 8, an admin team of 4 and a buying and sales team of 3 to help Fee – bringing our staff numbers to over 20 in just under a year. WOW! What a ride.

Now in mid-2017 we have outgrown the back of the shop and we are moving our online operation to larger warehouse around the corner, also in Whangaparaoa. This will also allow us to more than double the size of our successful shop and bring an amazing shopping experience to the Hibiscus Coast. We're very excited about all the changes and looking forward to seeing you ladies visit us in person in beautiful Whangaparaoa.

Together we are "Team SHINE▼ON" and our goal is to be NZ's, best one stop shop not just for Mums but for all you ladies who want to look great without paying the earth.

Thank you SO much for supporting SHINE▼ON. Without you we wouldn’t be.


XX Fee