Ethics and Sustainability

At Shine On we believe that every woman should feel attractive and that happiness is found in making a positive difference to others. We love the way that Kiwi women have taken to our brand and for many of you it is so much more than a place to shop. It’s a place to connect and share your latest purchases. Through the VIP group and regional Shiner groups, many friendships have been made and self confidence has been gained. 


Yet at the back of this we recognize that internationally the fashion industry has been and in some places continues to be a big contributor to environmental damage and a place where employees can be mistreated and overworked. On the other hand,it is also a source of employment for millions - and puts food on the table, and many developing economies are reliant on this work.  So what should we do as a company and as customers?


We believe that having an income, a place to work and a sense of purpose is important to everyone, but not at the expense of the quality of life of the people who make our garments. We can all help to change the issues that this industry faces  slowly but surely. As consumers our buying power to support manufacturers and wholesalers and your power as consumers to support retailers is important.  When it becomes the standard rather than the norm that these expectations are made by retailers and wholesalers, then it becomes important commercially to the owners of these factories to effect these changes


At Shine On our focus has been primarily a retailer of other brands, which means we work with the directors of those brands who in turn deal directly with their manufacturers. Our Shine On label is also manufactured primarily through reputable NZ based supplier/importers, who manufacture our Shine On label (including Gloss and Alpine)  with our agreement. 


This means that there are many factories that supply to Shine On - some brands may have several factories. Often there are commercial sensitivities around suppliers giving details to their retailers or making them publicly available for competitors to see. Suppliers are the ones who work directly with the factories, including visiting them in person when possible. At Shine On How we work with suppliers is that  we are in the process of asking them to adhere to our Shine On Suppliers Code of Conduct  which details the standards that any of us would expect of any NZ supplier. In addition we are collating information by asking the directors of the brands and suppliers we deal with to write a paragraph or two about their operations/factories, perhaps include photos  and include any examples of initiatives their company or factory has taken around ethics or sustainability. You can read these on our website here as we continue to collect and update information. 


We are also strong believers in everyone getting a second chance at fashion by buying second hand and we encourage our customers to do this  - our Shine On Buy n Sell group is possibly one of the biggest second hand clothing Buy n Sell Groups in NZ, and we also run a Trade Me Outlet store. Anything that doesn't move through this is donated to charity.  We believe these initiatives maximise the recycling of clothes in NZ. 


As a retailer of multiple brands,  it is very difficult for us to monitor every step of the supply chain for every supplier. We will continue to convey to our suppliers that  Shiners expect them to be doing everything within their power to ensure the environment and workers conditions are protected and we will make as much of this information available as possible here. We will use our buying power to ensure that the brands we retail represent the values of fairness and sustainability that are shared by you. 


Thank you 


Fee Gene Cliff