In 2012 Adrift was brought to life by mum (of four children), Rebecca Pullar, who was driven to say goodbye to her career in Law and instead set out into the fashion world. Bec wanted to inspire women around the country to feel beautiful in bright prints and clothing that was comfortable and easy to wear for women of ALL sizes.
Adrift’s first bricks and mortar store opened in 2012 which saw the excitement and reality that our tiny business was growing (which for small business is an incredible feeling!!). From there, Adrift has grown not only our online presence, but now having four bricks and mortar stores across Brisbane and over 150 stockists across Australia, New Zealand and the US.
Over the past year Adrift has spearheaded major campaigns including the Every Woman Campaign, which involved women from all walks of life, diversity of ages, sizes and backgrounds. We were so excited to work with a range of women to really showcase that we are for ALL women.
One of the major highlights for Adrift was in 2017, collaborating with Share the Dignity to design a capsule collection. Through this collaboration we were able to raise over $13k for Share the Dignity, which saw multiple vending machines dispensing sanitary items delivered to high schools and remote areas in Australia.